The Founders purpose was to come together to make the ultimate T-shirt fashion line and ignite an intense movement of uniqueness and originality! Being a part of the Cupcake Mafia family is much more than a trend; you are establishing a brand and promoting a lifestyle! Cupcakes live for the words they wear because they are just as powerful the words they speak! As a new fashion line we have also set the standard of philanthropy. The Save the Cupcake Foundation is dedicated to the research, cure, and education of Breast Cancer awareness for women. 20% of the proceeds go to our Susan G. Komen Breast Cancer Foundation!