In the fall of 2003, Royleane Allen founded 413 Strengthgear. By 2005, 413's camp line had spread all over the nation extending into Canada. Royleane decided to launch Sassy Fabulous, an all female collection in 2006. It has undergone several style changes through its development. The 413 Redeemed Collection started toward the end of 2006 and has done amazing. It is distributed among the nation's largest Christian Retailers including Family Christian Bookstores, LifeWay & Mardel. "Our goal for our Camp and 413 Redeemed Collections is to provide our customers with Christian apparel they can wear to school, church, work, or anywhere else. It's our hope that our apparel will spark conversation that will ultimately lead to a witnessing opportunity."