The site-specific body contouring treatment has been in the hands of celebrities at Hollywood events and at the doorsteps of people like you all over the world-exclusively available through It Works! Global. It all started when Mark Pentecost received a call from Pam Sowder (now It Works! Director of Marketing) raving about a product that could deliver tightening, toning, and firming results in 45 minutes-an alternative to the growing trend for more drastic measures like plastic surgery or constricting shapewear.