The "to the book" form of business is loosely defined by offering a service or goods that is financially gaining for the seller. We took that and flipped it around. Here at Brook's we find a service someone needs, help them complete the task at hand and over the years have found pricing that everyone can be happy with while not cutting anything from service or shorting workers of their hard earned pay.  We are confused as to why everyone doesn't follow our lead but hey, you can only lead a horse to water...