Herd Wear Retail is the official retailer of Bison and American Buffalo products made from Buffalo Gold Premium Fibers. Featured products include The Buffalo Wool Company’s extensive selection of socks, hats, scarves, accessories, and other apparel made from luxurious bison fiber. We also house an extensive collection of one-of-a-kind American Buffalo related Western art, artifacts, and collectables. You really have to visit to appreciate the beautiful pieces only available here. Apparel, art, collectables, historical artifacts, leather goods, books, jewelry, jerky -- there’s so much to see and experience! A true General Store focused on All Things Bison. Come see what the American Bison has been and has become! Address : 2000 US-287, Goodnight, TX 79226, USA