In early 2007 we started doing shoe parties (as For the Love, llc) thinking it would be a fun hobby. That "hobby" quickly became a full-time job! And that full-time job has now overtaken our lives... and we are enjoying every minute of it. We did start out small but before we knew it we were booking so many parties that we could not keep up with demand! We were filling our cars, homes and lives with shoes. We knew we had to expand. That expansion became My Shoe Shoppe in 2008. We now have 16 sales reps hosting parties in 11 states. We have a talented mgmt team, between the four of us we have six degrees and years of various business experience. We have created customized inventory, mgmt, and ordering portal that allows for solid, real-time customer service and sales rep support.