Q4 stands for the 4th Quarter, the most important time of the game. Headquartered in Los Angeles, Q4 was founded on the four principle elements needed to succeed in any game – Purpose, Passion, Commitment, Focus. Dedicated to empowering others through sport, Q4 Sports is the brand where sports and business intersect. Beginning with the launch of performance basketball inline collection specifically designed for the unique demands of each position on the court, Q4 Sports are inventors of patented proprietary technologies designed to improve the performance of all athletes regardless of where and how they play. Q4 Sports innovative business model includes creating and designing signature Player Edition shoes (PE’s), giving professional athletes the opportunity to customize, wear and sell their own shoe. Through digital and social media channels, athletes are able to capitalize on their professional athlete status when strategically used as an asset, allowing them to share in the success of the brand. We make athletes business partners, allowing them to share directly in the success of Q4 Sports while simultaneously being incentivized for global promotion and distribution of their own shoe.