We Specialize in providing our customers, particularly, those of African decent, the best in knowledge; books that will take you past a belief system that has been pressured upon our people for hundreds of years, the best in products for healthy skin and hair, African clothing and art; things that will bring back identification of self and kind, something most definitely needed in this day and time. March 2011, we relocated to NC to get a fresh start on this most important mission: to free the minds of our people. We are looking forward to being able to reach all those with an open mind and a readiness to make a huge change in their lives, during these most challenging times.