Discount Eyewear opened late summer of 2010. Cheryl Phillips, owner, wants you to know that when you come into her store you are going to get the attention to detail that you desrve. We are not part of any chain or big buying group. Our total attention is on you, the consumer. We sell the best of the best, including names like Hoya, Essilor, Crizal, and Transitions to name a few. I have worn glasses since I was 7 years old. I understand how important comfort, style, and clear vision are to you. I've been in the optical industry for 27 years, traveling the tri-state area as a salesperson for the top optical manufacturers of the world. I am so honored to have my very own optical store in Effingham. Coral Robbins is my right arm. Coral has been with me almost from the start. The two of us want to assure you that we are dedicated to giving you a good optical experience because we truly care.