There are many different ways of approaching a magic show for kids. I believe in audience involvement and participation. During my kid shows, I ignore adults - yes, sorry folks - and focus my whole attention on my audience: the kids. Also, I don't favor the austere approach some performers choose: my character is extremely approachable and funny. Yes, he does magic and lots of it, but his powers are not under his complete control, quite the opposite in fact, and the strangest things keep happening to him. I chose this approach after putting an enormous amount of time, study and effort in the development of acts and styles that are based on the way children of different age groups perceive the world, and on what they find interesting and entertaining.