Santa Mark grew up beliving in the magic of Christmas and Santa Claus. Santa Mark understands that even though Santa is a mythical being, when properly presented to children, he can be a positive influence in the lives of children. "I want to help children to learn that Christmas is about love, family, sharing, the birth of Christ, and the spirit that takes place when all of those things are combined." Whenever possible Santa Mark talks to children with uplifting encouragement to be the best they can be in all they do.