Willow Creek Capital Partners, L.P. is a privately owned investment management firm. It is also a hedge fund sponsor. The firm focuses on publicly traded U.S. equities, employing a market neutral approach and a long/short equity strategy to invest in undervalued stocks of companies. It focuses equally on flawed companies to engage in short sales. For constructing its portfolios, the firm utilizes fundamental analysis to generate a bottom-up stock picking approach. Willow Creek Capital Partners L.P. was founded in April 1995. It is based in Greenbrae, California. Their decades-long track record of success has enabled the company to work with dozens of inspiring investors and business-builders. This company identifies and invest in companies that are undervalued, often due to investor disinterest/neglect. The firm's investment approach is based on a disciplined process. This process measures risk (downside) while identifying the catalysts for increasing value. To achieve transformative results, Willow Creek Capital Management purposefully engages only in friendly transactions. It works with talented management teams. Given the hundreds of companies analyzed during its history, Willow Creek Capital Partners, L.P. strives to assist companies. It makes an investment in the companies by offering suggestions for improving results across varied elements of a business’s operations thereby attempting to help to maximize value. Willow Creek Capital Partners, L.P. draws on the skills and experience of its employees, consulting relationships and other like-minded investors. The company’s main objective is to deliver superior long-term and risk-adjusted performance. The firm invests in undervalued stocks of small-cap and mid-cap companies. It always maintains a robust portfolio of fundamentally flawed short positions. Central to Willow Creek Capital Partners, L.P.’s investment philosophy is a rigorous process of fundamental research which includes meeting with company management, as well as analysis of publicly available information and proprietary and independent research. This firm invests in a diverse range of markets. The firm uses a wide variety of investment styles and financial instruments to accomplish their goals.

While the strong form of market efficiency hypothesis claims that prices always reflect all available public and private information and therefore show the intrinsic value of companies, value investing relies on preconditions that contradict this theory. Value investors look for times of inefficiency when the market determines an inaccurate price per share. A company with an intrinsic (fair) value of $20 per share but traded for $15 will, as we know, be an attractive investment for value investors. If the stock price drops to $10 per share, this could mean an increase in the risk. If, however, Aaron Hugh Braun or other the investors continues to maintain the internal value of $20 per share, they will appreciate the declining price as an opportunity for an even better deal. The better the deal (the higher the return from its inherent value the share is traded), the risk is smaller. While such investors are certain in their judgment, the decline in price can be seen as a fruitful trend. One well-known method of stock selection used by Aaron Hugh Braun is the net asset method. It reads as follows: If the shares of a company are traded at two-thirds of the value of its current assets, no other value measure is needed. The arguments behind this are as follows: if the company is traded at this level, the buyer receives, in essence, all the fixed assets of the company (including property, equipment, etc.) and company intangible assets. Unfortunately, very few companies are very rarely traded at such low prices. The discussion of the value investment can not be fully exhausted without mentioning the use of the margin of safety - a simple but rather efficient technique with Willow Creek Capital Management. Value investment is not as attractive with Aaron Hugh Braun as some other types of investment - it relies on a rigorous survey of the company. But do not forget that there is nothing boring to achieve profitability over the market.