Dirks is owned and operated by Dennis and Ervin Dirks. It is a family run operation based on honesty, trust, and customer satisfaction. We are honored with many industry awards and recognition for delivering this to our customers since we started our business many years ago. The Better Business Bureau has awarded us the best rating possible , an A+ Accredited Business. We are NW Wisconsins only designated Customer Care Dealer as well as the only Certified Indoor Air Quality Specialists. Our award-winning service dept. is available 24/7/365 and we have one of the regions largest on-hand stock of repair parts for all brands, ready to repair it now, not later in most cases. We offer free, friendly estimates on replacement systems. And we promise you 100% satisfaction.