Data’s evolving, the world is evolving, so it’s time to evolve and elevate our brand. That’s why we’re stepping out of the back office with a new name: Syniti (Sin-ih-tee). BackOffice Associates was originally founded to solve business’ data challenges. Over the last 20+ years we have become the leading data experts, trusted by clients everywhere. When we set out, our name reflected what we did. But since then the role of data has evolved. What was once a back office function is now a strategic growth driver with a seat at the boardroom table. In the digitally transformed world, data is becoming a powerful asset, if well managed. And data-empowered companies are reinventing industries, shaping the world. It’s a new force of nature. Syniti is a name that evokes the infinite possibilities we unlock for clients by creating synergies between data and business: Evolving their enterprises by turning potential into power. And we’re embracing the future together as one — with our employees, clients and partners — accelerating global and human progress, one data challenge at a time.