Customer association organization, or CRM for short, is the term given to the process that a business users to manage its communications with customers. Why it is so popular and is one of those corporate buzz words is that it helps organizations systematically track the activities they have with their customers and prospects. You most likely already have a system in place to help you track your customers needs and the conversation you have with them. At the most basic level, it is usually a pen and paper. If you have a desk littered with reminder notes about people to call or email, then you can most likely relate to the frustration that this basic CRM system causes. Putting into place a system that helps your people manage customers can be a complex task. Hopefully after reading this post