Through Channel’s optimization platform helps brands and partners visualize readiness, awareness, engagement, and execution as it occurs in the sales channel. Brands and channel partners can drill down on data and metrics to identify improvement opportunities and find programs to address areas of concern. Through Channel’s platform offers channel partners a wide range of sales, marketing and support programs. These programs ensure channel readiness, focus channel partners on the brand, and assist in generating market demand. Through Channel also provides MDF and CO-OP funds management. Brands can creatively use funds to drive programs offering the greatest benefit. Through Channel’s funding process streamlines claims and reimbursement processes addressing the key reasons why market development funds go unutilized.