Many hunters, and target shooters don't fully appreciate the magnitude of the risk of shooting without correct in ear hearing protection. Every time you pull the trigger on your firearm, you're assaulting your ears with up to 150 decibels (dB) of deafening noise. Repeated exposure over 90 dB will result in permanent hearing loss, a single gun blast of more than 120 dB can do the same if you don't use the correct ear hearing protection every time you shoot. For a hearing protector that will keep you on your toes for years to come, call ESP America!