If you demand quality and performance from a product line, you'll drool over BEAM's new lineup. You will find some of the most advanced and innovative fishing products in the world, many with patents pending and all with very unique advantages. These advantages have made the BEAM products more popular than we could have ever expected. We at BEAM wanted to go way beyond the ordinary, we believe you deserve more, a lot more and that is why we added all the bells and whistles like LED lights, "Quick Change" interchangeable blanks and many more exclusive features only found in the BEAM products. See here at BEAM you don't pay extra for the extras, because we believe these things should be standard will soon become the industries standard. We invite you to become one of our newest customers.