I started this business because being a horse owner my entire life I have been in many tack shops where I just couldn't understand why the prices were so high and there were so many things I aspired to have and just couldn't afford. I then decided I would take control by having my own business and over horse lovers the things they want at amazing prices they could afford. Also I wanted to put the personality back in shopping by making it a one on one personal experience with no overhead making the prices even cheaper! I sell USA made products and stand behind every product we sell...I want you and your horse to love your tack! ~Robbin