We were small but ambitious. We were determined to grow the business on a few basic principles called the 3 S's.....Service, Selection and Savings. We wanted to have the best prices, friendly convenient service, and a selection that this area had never seen. We set out to buy every beer that was available to us. Before we knew it, we had 300 different beers! And people responded. Over the years the inventory continued to grow to 700.. 800... until it's present day total of 1200 different brands of beer.