Nestled in the Mississippi River Bluff town of Winona, MN., Watkins has been America's pioneer in natural living since 1868. As America's original natural apothecary manufacturer, Watkins uses only the finest natural ingredients in its diverse lines of personal care, home care, remedies and organic flavorings. Committed to being America's most trusted natural products company, Watkins adheres strictly to the same quality standards set forth by its founder J.R. Watkins. Its J.R. Watkins Natural Apothecary line of personal care contains only natural, environmentally friendly ingredients from renewable resources, avoiding chemicals like parabens, sulfates, phthalates and more and is one of very few lines to be certified by the Natural products Association.