Heathful Salt And It's Pretty Too Because this is colored salt, you can see the amount of salt you put on your food. Regular salt is white and on most food you cannot see the amount of salt you are putting on your food. Helps user to control his or her salt intake Prevents user from putting too much salt on food. Makes food taste better Promotes healthful eating.Easy to use Target Market: Households, Restaturants, Hospitals,Nursing homes. Marketing Outlet: Grocery and convenience stores, Discount department stores and variety stores. Wholesalers of packaging materials Salt is used all over the world, not like Tomato Ketchup which is mostly an American concept. There are many articles telling readers "Salt is Public Enemy No1", Colored Salt Trademark #76/706170 will change that opinion.