In April of 2011, Urban Tribe unveiled a new, simple-ingredient snack offering called Zing Puffs. Available in four flavors, Zing Puffs are made from baked brown rice, and each bite-sized piece features a crunchy exterior with an airy interior. Urban Tribe focuses on using wholesome ingredients to create exciting flavors, while avoiding the pitfalls of many popular snack foods. Zing Puffs were designed for those who are conscious of health and caloric intake, like snacking, and enjoy alternative tastes. Using only natural ingredients, Zing Puffs contain far fewer calories than most traditional snack foods. With less than half the fat content of potato chips, Zing Puffs offer a variety of flavors. Providing intricate, complex sensations, the new snack pairs well with a wide variety of beve