CHOICE. IT'S AMERICAN. DOESN'T IT MAKE SENSE THAT YOU SHOULD BE ABLE TO CHOOSE YOUR ENERGY PROVIDER? And thanks to retail energy choice, now you can. When states began opening up their energy markets to competition it allowed companies like North American Power to buy energy in the wholesale markets and pass the potential savings onto you. The electricity we purchase flows into the same "energy pool" that your utility sources its electric from. Your utility then delivers the electricity to your home or business via existing power lines just as it always has. Your utility agrees to work with us because deregulation mandates that it cannot profit from the Generation portion of your bill. Your utility is a delivery company and we are a supply company. Join the movement now!