Serving Appleton, WI and the surrounding areas, AAA provides convenience, savings and peace of mind to over 50 million members across the nation. Our legendary 24-hour roadside assistance plus exclusive member discounts and offers for shopping, dining and automotive services combine for great savings. We're a club, not just another company, so our members are the focus of everything we do. Choosing auto insurance through AAA for its many coverage options, competitive rates, quality service, and convenience is a smart choice. Its affiliate insurer is rated 'A+ Superior' for financial stability by A.M. Best. You know you can count on us to offer solid, comprehensive car insurance coverage that meets your needs.