Having a website alone is not enough to win a strong digital presence for your business. Your website needs to be seen by customers. There are several ways for people to reach your site, directly, organically, paid for, or directed to. People search for everything online these days, and your website is an opportunity that needs to be managed correctly. The first step of being seen online is getting ranked in search engine results pages (SERPs). You do that by optimizing your site's code and content to best match the intent of the search terms. Google knows what a local business is, and they know what people are trying to search for in most situations. The algorithms, bots, and various processes keep getting better and better. SEO, by itself, is not extremely hard if you have the time to learn and dedicate yourself. Most small business owners who do it on their own end upcoming short or get the wrong person for their web design and SEO work. (Tip: Don't listen to guarantees, rarely can someone guarantee a #1 ranking for you to stay consistent because rankings change often). Some situations require a professional, and you can get results from even small investments. Websites need to be designed to rank well and win over the viewer and get them to become a customer. Does yours do that?