Find targeted customers through your online presence. 1) Websites you control Having a website for your local business makes you look more credible! You can have your key information on Google Places or other business directories but you seem more legitimate when you have your own website. 2) Social Media Made Easy Most businesses need a presence on Facebook. We start there and add other social sites depending on where your ideal clients hang out. 3) Mobile Websites Mobile use is growing exponentially and it is critical to have a mobile friendly version of your website.