Q1: What can I do to improve the performance of your website image to potential customers? A1: By improving the website keyword rankings business owners will see the results and therefor send referrals to us. A recent study demonstrated that over 95% of search engine traffic for the observed companies came from the first page of results. More evidence shows that only 32% of users click through on the second page of results and a mere 7% click through on page three. Herein lies the value SEO professionals bring to the table. Their goal is to expertly optimize a website's content and structure so it appears on the first page of search engine results for specific keywords. Alternatively, if a first page rank isn't achievable SEO's make the website's search result as appealing as possible