The Internet has become an increasingly important channel for both business to customer and business to business e-commerce platform. It has changed the way companies do business. In the mid-1990's, the Internet emerged as a mainstream platform for communications, commerce, and data/content delivery. We saw then the opportunity to help companies use this exciting technology to improve how they engaged their customers. We also saw and disliked how many large consultancies and design agencies structured themselves (and behaved). So, we set about building a company to create a better place for people to fulfill the same passions that we had about the Internet while helping clients better incorporate the Internet into their businesses.