NEON was founded in 2003, incorporated in 2004. It was founded by long-time music industry veteran Todd White while living in Nashville. White felt that much of what he learned about web development, film and video, advertising and marketing in the entertainment industry could also benefit other companies, thus NEON Marketing was formed. The company moved to Jackson, MS in 2008 after forming a close alliance with Mississippi's oldest and largest ad agency, Godwin Group. Some of its clients include state agencies, hospitals, educational companies, and B to B and B to C companies.