The directory serves two purposes: -Promote high quality websites to new/potential users -Help information providers and online businesses maintain a good reputation and exposure. What is a high quality web site? A high quality web site has the following characteristics It is possible to speak to a real person associated with the website. It is simple and logical to navigate. Content is easy to read and free of spelling from spelling, grammatical and factual errors. It has high quality photos/graphics/videos (if applicable). Content is unique/valuable/engaging. Content is unbiased, reliable and trustworthy. The website is regularly updated. It is free from broken links and 404 errors It is free from manipulative SEO tricks (hidden text, cloaking, doorway pages, etc.) It is free from viruses and malware. There a fair balance between providing value and marketing. There a fair balance between content and ads. Ads clearly distinguishable from content. It should avoid unnecessary registration and data collection. If registration is required or data is collected, it should have a privacy policy. It has versions for non PC users as well. It is important that mobile and tablet users can access the web site without any usability issues. The web site loads fast. It is expected for a good web site to be socially accepted and recognized i.e. have Facebook followers, RSS subscribers etc. Users spend enough time on the site and read more than one pages before they leave.