* Mobile has the broadest reach: Mobile 4.8 billion vs. Internet 1.7 billion users. * There are almost 5 times more mobile devices than computers. * Mobile text messaging has the fastest read rate at 90% in 15 minutes with a 97% final open rate. * The only marketing media that reaches consumers when they are on the go. * Mobile has much less media competition (print & email is saturated). * Mobile device is personal (extension of the person). * 270 million mobile subscribers in the U.S. 91% of them keep their mobile within 3 feet of themselves 24 hours a day. * Very few businesses are aware of this marketing tool. Mobile is where internet marketing was in 2000.