Siren Interactive is a relationship marketing agency focused on understanding the behaviors of patients and physicians dealing with chronic rare diseases. Because of this expertise, the agency can drive new patient starts and life-long adherence to therapies for its clients. Siren leverages the unique power of the web to attract, engage and retain these target audiences in a direct relationship with the brand throughout the patient journey and measures impact at every step. The company is celebrating its 11th year as a successful, woman-owned business. For more information about Siren Interactive or the new book, visit http://www.sireninteractive.com.