Business Inside Africa is an African-based trade network that was established to attract business investments from international companies (based in Asia, North and South America) to Africa. Business Inside Africa adds value by facilitating access to African markets and helping to foster strategic alliances between international and African business partners. Business Inside Africa also aims to encourage good business practices in Africa by nurturing and certifying African businesses that have mastered international business standards and ethics by adhering to the principles of honesty, accountability, reliability and transparency.