For over 25 years, William C. Blake has worked with business-to-business clients in a variety of industries, including the industrial divisions of 3M and Sherwin-Williams. In particular, Blake has decades of experience with safety equipment, MRO products, power generation, electrical apparatus, and the pollution control industries. Plus, he understands the challenges unique to marketing products through industrial distribution, both in North America and in Europe. Blake has written advertising copy for just about any technical-industrial marketing communications format: ads, brochures, long-format booklets, sales flyers, 240+ page catalogs, news releases, feature articles, direct mailers, newsletters, packaging, point-of-purchase displays, instruction manuals, videos, and SEO websites.