Roussel Insurance & Financial services Established by company president John Roussel in 1985, Roussel Insurance & Financial Services was founded to assist business owners and professionals in their insurance and employee benefit programs. Our mission is to give you the peace of mind that your company and personal assets are properly safeguarded. We have access to a multitude of insurance companies with a wide range of products from business, professional to personal needs. It's our job to shop around and secure the most competitive rates and the most appropriate coverage for you. We work for you, not the insurance companies.