Caleb Eastman & Associates American Family was built to make life easier for the average person. Insurance is a pain to understand, it's getting more expensive ever day BUT it's vitally important when needed. We empower our clients by consulting with and educating them about their options. There are far too many insurance agents trying to minimize coverages to lower the monthly cost. That's a terrible way to build a policy. We believe people will pay for the best they can afford. We also believe not every household should have an identical policy. Coverages are specific for each person so they can protect their family how they need to. We believe is risk based pricing which gives large discounts for accounts that are less risky.