As a native of the San Francisco Bay Area and a child of the 80’s and 90’s, Alex grew up alongside computer technology, the startup culture, and the internet. After learning to program at a young age, Alex launched his first business while still a teenager, buying and selling high-end musical instruments online. After college, Alex returned to Palo Alto to help launch a startup in the healthcare sector. Alex first found an interest in law while wearing the many hats of an entrepreneur, learning to navigate the complex rules and regulations of California small business law. It was during this period that Alex decided he wanted to be able to help other individuals and small businesses with their legal concerns. Alex chose to focus on individual clients and small business out of a love for direct client contact and a desire to be around smart people doing interesting work.