Central Valley Voice is owned and operated by Felicia D. Roberts, a former free-lance writer, operating her own established Media Company, FDR Media Services. Roberts did not just become a business owner over the past 20 years; she has been nurturing this 'craft' since the age of nineteen. Roberts took her first dive into the business world when she opened the Causal Inn Restaurant, in Milwaukee, Wisconsin. She worked as a sports reporter for the Milwaukee Star, while studying journalism and communication at the Milwaukee Area Technical College. Felicia was born in Sparkman, Arkansas to John and Allie Butler. She moved to Milwaukee Wisconsin at age 13. In 1978, she moved to Atwater California.