The Brand-Katalyst approach to design emphasizes the subconscious response consumers have to color, layout, informational hierarchy and texture. In a marketplace overrun with visual stimuli, these elements contribute to a decision making process that can happen in a matter of seconds, making brand identity one of the most powerful tools used to differentiate you from the competition. When working with new clients, we provide an extensive research and analysis package using trend forecasting, color theory and competitor comparisons to understand your specific market and predict where it is headed. This process allows us to build unique, culturally relevant brand identities, packaging and web presences that create strong emotional responses and consistently grab consumer attention.