Yellow Scene Magazine was first in this emerging region, taking advantage of an untapped market. We started in 2000 as a small community newsletter printed on yellow paper with a circulation of 4,000, which hit the fast-growing suburbs of East Boulder County. Since 2000, Yellow Scene has steadily increased its reach-into Boulder proper as well as North Metro communities like Westminster and Broomfield. And we focus on creating content that interests, influences and reflects our readership. Today, we've come to know very well who our readers are: YS readers are adventurous and highly educated, love the sunshine as much as they love great restaurants, and balance. Today, Yellow Scene is the largest distributed publication serving all 14 communities that make up the Region.