Short Track Heroes is a platform to promote and support all forms of short-track racing, short-track drivers, and short-track facilities across the country. This platform will help connect fans with their favorite drivers and the short tracks they race on. The goal is to help grow Short Track Racing by enabling teams to benefit from team merchandise sales that will help support their racing program. This mission is to see that more teams will participate in short-track racing, and therefore car counts and fan engagement will grow.