"Hows My Business Doing" is a secure cloud based business analysis tool, which can be used by small and medium businesses to gain a thorough understanding of how their business is performing and how it may perform even better. It is in effect a fully automated business health check tool, which not only asks the right questions but also carries out the required analysis for you. It is about empowering business owners and encouraging them to fully understand and take control of their businesses, rather than creating dependency relationships wherein they feel they need a sounding board for every key decision that they take.