I am a hands-on Business Intelligence executive with over 20 years transforming data into actionable insights. I have a sleeves-rolled-up enthusiasm for data mining and consumer behavior analytics. Some of the skills developed over the past 20 years: • A combination of strong SAS and SQL data mining, data management and analytics expertise. • A deep and practical background launching business intelligence initiatives and generating innovative analytics for Marketing and Operations. • Completely at ease managing ‘big data’ i.e., complex data sets, large data volumes, disparate data sources and increasing data velocities. • Grounded in Consumer Behavior Analytics with consumer analytics expertise in the Retail (brick & mortar and on-line) and in Home Entertainment Industries. • Pioneered SAS/Teradata in-database analytics and in-database data mining. • Overlapping skills in data management, data architecture, marketing analytics and business communication. Specialties include: • Business Intelligence, • In-Database Analytics & Data Mining, • Marketing & Operations Analytics, • Data Governance, (Master Data & Data Quality Management) • SAS and Teradata. I Prefer Data Artist to Data Scientist, but whether 'Artist' or 'Scientist' anyone devoted to extracting insights from data must be equally dedicated to being intimate with the entire data management work flow and must be able to communicate analytic findings effectively at all organizational levels.