Etra, Inc. has developed comprehensive programs and processes ranging from identification of targets for strategic and / or operational change to successful implementation of change across small and large organizations. Additional services include: Project Management Services including contracted services both short term and long term, consulting, process assessment, process development and process improvement Market Intelligence services including product-specific, competitor and market-wide intelligence services for new market identification and profiling, customer needs analysis, competitive assessments, Voice of the Customer (VoC) analysis, House of Quality and product positioning studies Change Leadership programs beginning with the identification of both proactive and reactive change opportunities, then progressing through the process of quantifying and ranking the alternatives for change and improvement and culminating with a comprehensive system of leading effective change across organizations of any size and complexity Systems and other services for organizations, product management and Project Management Offices (PMOs) including business and product management, systems analysis, development and improvement Training Services including training needs assessment, certification test development, course development, course delivery, evaluation and certification