Founder and CEO James L. Phelps was an executive in the hyper-competitive computer disc drive industry. He used his experience with customers ranging from Apple to EMC to Microsoft to HP to create SeaChange, an executive consulting practice that converts companies that struggle with satisfying their customers' needs to unmatched supplier partners. The key is creating teams throughout the enterprise that are aligned to produce a coordinated customer experience. Phelps has been successful throughout his career in bringing disparate teams like this together.