The Next Idea (TNI) is a leading international restaurant and leisure consulting group, possessing exclusive international coverage. The group is based in Los Angeles, with offices in the Dubai and Trivandrum (India). TNI has projects across the world, specializing in concept creation and development – everything from strategy, brand and product development, to design, execution and communication. The TNI team has consulted with some of the world’s most eminent chefs and upscale restaurant groups, in addition to working with clients in: entertainment, casual dining, fast casual dining, resorts, theme parks and travel. In each project, we have been involved in all areas of the business, and have delivered programs and plans that have targeted the elevation of concept positioning, product and menu, operating standards, infrastructure, and overall quality. Presently, The Next Idea has concept development projects in: USA, UK, Dubai and Abu Dhabi (UAE), Nigeria, Kuwait, China, Qatar, Mexico, Bahrain, Thailand, Philippines, Saudi Arabia, UK, Bangladesh, and India.