PowerSportsDirectory.com began as the publisher of a powersports directory in the 80s. The company at that time pushed the idea of businesses working together as many within the motorcycle and powersports industries felt that the dealer across town from them or in the city next to them were their enemy. The belief that everyone has their niche pushed PowerSportsDirectory's ownership to find ways of assisting businesses get the most our of their marketing dollar. The president of the company knew times were changing and 14 years ago the book went out of publication and a website was placed online instead. This website was a motorcycle and powersports only search engine directory that included members areas for businesses who wished to buy into PowerSportsDirectory.com's marketing tools.