Founded in 2000 and incorporated in 2002 as a market research consulting practice, Demand Facts has become an expert provider of intelligence-centric solutions which exceed traditional approaches for sales, marketing and customer management challenges. Based on the lessons-learned from hundreds of programs conducted for leading companies in technology, financial, human resources and other markets, we provide management-friendly research services in the areas of Strategic Market Analysis, Sales Win Loss Analysis, and Customer Bonding & Loyalty Assessments. Our Customer Affiliations division was launched in 2010 to provide best-practice Assessment, Recruitment & Profiling, Program Analysis and other services to help B2B companies improve the effectiveness of customer reference programs.