Google search is the new first impression. Increasingly, the digital reputation of a person or business is their reputation; you are what Google says you are. Google controls about 80 percent of the global search market today. Over 90 percent of Google searchers never look page page one of search results. 75 percent of searchers never look past the first five results on page one. Page one of Google search results truly matter! Social Czars enhances and defends the digital reputation of our clients so they can look their best on the web.